Jameson - The Drop

Created by TBWA Dublin and co-directed by Lance Accord and Pat Murphy, highly acclaimed directors and cinematographers, ‘The Drop’ is the epic story of a drop of Irish rainwater that makes its way through the distillery and which, through care and craft, becomes Jameson Irish Whiskey, travelling to every corner of the globe to ultimately ‘Widen the Circle’. As well as showcasing the meticulous process that goes into crafting Jameson Irish Whiskey.

The main task was creating a water tight, small scale whiskey still, with a camera run that could be filled on sight with almost two tons of water, while allowing plenty of lighting and access for special affects. I love these types of jobs. They are challenging but its great to brainstorm ideas for new projects.